{"id":24322,"date":"2023-03-05T18:15:28","date_gmt":"2023-03-05T23:15:28","guid":{"rendered":"https:\/\/pdv-a.com\/?p=24322"},"modified":"2023-10-18T13:31:06","modified_gmt":"2023-10-18T18:31:06","slug":"valoracion-de-marcas-metodo-de-regalias","status":"publish","type":"post","link":"https:\/\/pdv-a.com\/en\/2023\/valoracion-de-marcas-metodo-de-regalias\/","title":{"rendered":"Brand Valuation: Royalty Method"},"content":{"rendered":"
El m\u00e9todo de valoraci\u00f3n de marcas denominado \u00abm\u00e9todo de regal\u00edas\u00bb o \u00abrelief royalty method\u00bb se basa en los ingresos que se podr\u00edan obtener si la marca fuera licenciada a un tercero y se utiliza com\u00fanmente para valorar la propiedad intelectual, incluyendo marcas, patentes y derechos de autor.<\/strong><\/h5>\n

This method (brands valuation, royalty method) postulates that the brand owner would be willing to pay a royalty for the right to use the brand in their commercial operations. To estimate the brand's value, the net present value of future cash flows that would be generated if the brand were licensed to a third party is calculated, after deducting the costs of the royalty payable to the brand owner.<\/p>\n

The royalty rate (applied in brand valuation) represents a percentage of the value of the income generated by the use of intellectual property or intangible assets, such as a trademark, patent, or copyright. For example, if a royalty rate of 5% is agreed upon for the use of a brand in a particular industry, the licensee must pay the licensor 5% of the income generated by the use of the brand in that industry.<\/p>\n

The royalty rate is determined through negotiation between the intellectual property owner and the licensee and can vary depending on the type of intellectual property, the industry in which it is used, the duration of the license agreement, and other relevant factors.<\/p>\n

In brand valuation, the royalty rate is used as a key input to calculate the brand's value based on the income it is expected to generate.<\/p>\n

The royalty method (brand and patent valuation) is commonly used in situations where the brand is expected to generate stable and predictable cash flows in the long term. To determine the royalty rate to be used in the calculation, it is based on existing licensing agreements in the market for similar brands. In summary, the royalty method is a popular and effective approach for valuing intellectual property, including trademarks, patents, and copyrights.<\/p>\n

\u00bfC\u00f3mo se calcula la tasa de regal\u00edas (valoraci\u00f3n de marcas y patentes)?<\/strong><\/p>\n

The royalty rate is determined through negotiation between the intellectual property owner and the licensee and can vary depending on various factors such as the type of intellectual property, industry, duration of the license agreement, and other relevant factors. Below are some methods used to determine the royalty rate in practice:<\/p>\n