{"id":23344,"date":"2023-10-12T16:56:03","date_gmt":"2023-10-12T21:56:03","guid":{"rendered":"https:\/\/pdv-a.com\/?p=23344"},"modified":"2023-11-09T12:41:04","modified_gmt":"2023-11-09T17:41:04","slug":"crear-un-plan-de-negocio","status":"publish","type":"post","link":"https:\/\/pdv-a.com\/en\/2023\/crear-un-plan-de-negocio\/","title":{"rendered":"Creating a Winning Business Plan"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;'><div class=\"fusion-builder-row fusion-row\"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1 fusion-builder-column-0 fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:0px;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><span style=\"border:3px solid #f6f6f6;width:100%;max-width:75%;\" class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/pdv-a.com\/wp-content\/uploads\/2018\/05\/edu-37.jpg\" width=\"720\" height=\"480\" alt=\"plan de negocio, \" title=\"PDVa reuni\u00f3n trabajo\" class=\"img-responsive wp-image-12100\" srcset=\"https:\/\/pdv-a.com\/wp-content\/uploads\/2018\/05\/edu-37-200x133.jpg 200w, https:\/\/pdv-a.com\/wp-content\/uploads\/2018\/05\/edu-37-400x267.jpg 400w, https:\/\/pdv-a.com\/wp-content\/uploads\/2018\/05\/edu-37-600x400.jpg 600w, https:\/\/pdv-a.com\/wp-content\/uploads\/2018\/05\/edu-37.jpg 720w\" sizes=\"auto, (max-width: 800px) 100vw, 720px\" \/><\/span><div class=\"fusion-text\"><p><em><strong>El plan de negocio<\/strong> For a considerable amount of time, the business plan has held a critical role for many enterprises. In various business environments, especially within financial institutions, obtaining any form of credit or financing is virtually inconceivable without a meticulously crafted business plan.<\/em><\/p>\n<p>Embarking on the creation of a business plan necessitates investments of time and capital, leading us to ponder its essentiality<\/p>\n<p>Decades ago, business schools unanimously advocated the necessity of pairing every entrepreneurial idea with a comprehensive business plan. However, contemporary perspectives posit that intelligent launches and proficient execution of ideas may supplant the traditional business plan. While crafting a business plan requires time, effort, and financial resources, it undeniably serves as a guiding document for achieving our objectives. Countless strategic plans have faltered due to a clear discrepancy in understanding the pathway to realizing these objectives, despite knowing the starting point and endpoint.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de contenidos<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pdv-a.com\/en\/2023\/crear-un-plan-de-negocio\/#%C2%BFQue_es_un_plan_de_negocio\" title=\"What constitutes a business plan?\">What constitutes a business plan?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pdv-a.com\/en\/2023\/crear-un-plan-de-negocio\/#Plan_de_Negocio_Business_Plans_vs_Pitch_Decks\" title=\"Business Plans vs. Pitch Decks\">Business Plans vs. Pitch Decks<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pdv-a.com\/en\/2023\/crear-un-plan-de-negocio\/#Por_lo_tanto_%C2%BFcomo_debemos_de_considerar_un_plan_de_negocios\" title=\"Thus, how should we regard a business plan?\">Thus, how should we regard a business plan?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pdv-a.com\/en\/2023\/crear-un-plan-de-negocio\/#Referencias\" title=\"References\">References<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_un_plan_de_negocio\"><\/span><strong>What constitutes a business plan?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>There is an ongoing truth that today's business landscape is growing increasingly complex:<\/p>\n<ul>\n<li>A proliferation of competitors<\/li>\n<li>An abundance of products<\/li>\n<li>A surfeit of information<\/li>\n<li>Complex information systems, and more.<\/li>\n<\/ul>\n<p>In this ever-evolving and competitive world, how do we bridge the gap between product and market without a well-thought-out design?<\/p>\n<p>Perhaps, we should discard those excessively protracted and intricate documents that consumed copious amounts of time and money, commonly referred to as business plans. Brian Chesky, the founder of Airbnb, is renowned for his one-page business plan outlining global dominance.<\/p>\n<p>If we are contemplating launching a company and require funding, we must consider the prerequisites set forth by financial institutions to support our investments.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Plan_de_Negocio_Business_Plans_vs_Pitch_Decks\"><\/span><strong>Business Plans vs. Pitch Decks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In today's landscape, diverse investors and financial institutions demand various types of business plans, prototypes, or market analyses that demonstrate the viability of the product or project.<\/p>\n<p>For a bank, a business plan must be credible and reliable. For an investor, it serves as a prototype that can be scaled efficiently and measured economically for potential clients. Consequently, depending on the recipient, a business plan transforms into a document subject to distinct analyses. Experience has shown that many individuals abstain from creating a business plan primarily for two reasons. Firstly, it is due to a lack of understanding of what this document entails, how to create it, and the associated time and financial costs. Secondly, some individuals question the purpose of crafting a business plan when they believe they execute their projects exceptionally well.<\/p>\n<p>It is imperative to remember that 75% of businesses fail in their first year, and according to experts, the primary cause of such failure lies in liquidity issues or a lack of financial resources resulting from flawed planning during the company's launch. Essentially, their words did not anticipate how the business would operate.<\/p>\n<p>A business plan may encounter various problems, including:<\/p>\n<ul>\n<li>Exorbitant costs in terms of both money and time<\/li>\n<li>Changing opportunities upon completion<\/li>\n<li>Neglected business plans presented to potential investors who do not take the time to review them<\/li>\n<li>Delayed implementation<\/li>\n<li>Transforming from a tool into an obsession<\/li>\n<li>Attempting to solve various issues such as investment, financing, strategy, and market, among others<\/li>\n<li>Rapidly changing markets, and more.<\/li>\n<\/ul>\n<p>Harvard Business Review (HBR) dice que \u00abla verdadera clave para tener \u00e9xito en los negocios es ser flexible y responder a las oportunidades. Los empresarios a menudo tienen que pivotar su negocio una vez que se hace evidente que su cliente original no es el cliente adecuado, o cuando resulta que su producto o servicio encaja mejor en un mercado alternativo. Debido a estas realidades, los planes de negocios escritos al principio terminan nada m\u00e1s que una f\u00e1bula\u00bb.<\/p>\n<p>The reality shows that:<\/p>\n<ul>\n<li>The most successful entrepreneurs did not formulate business plans.<\/li>\n<li>The most successful business plans were developed in less than three months.<\/li>\n<li>Many thriving startups created their business plans after initiating their activities.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Por_lo_tanto_%C2%BFcomo_debemos_de_considerar_un_plan_de_negocios\"><\/span><strong>Thus, how should we regard a business plan?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In our viewpoint, it is crucial to create a business plan that mirrors the market's current state, its characteristics, the advantages and benefits of our products, and the path to achieving our objectives, among other elements.<\/p>\n<p>While there exist instances of prosperous businesses that did not craft any business plan, these cases could be attributed to sheer luck or, in many instances, entrepreneurs possessing a remarkable talent for devising innate business models, as well as luck.<\/p>\n<p><strong>Components of a Business Plan<\/strong><\/p>\n<p>There is no need to create a doctoral thesis or essay, but one should consider several elements before embarking on the writing and composition of a business plan.<\/p>\n<p>The initial questions one must ask are:<\/p>\n<ul>\n<li>Why do I need the business plan?<\/li>\n<li>Who will be the end-users of the business plan, be it banks, venture capitalists, investors, and so forth?<\/li>\n<li>What is my strategy for launching the company?<\/li>\n<li>What is the business model?<\/li>\n<\/ul>\n<p>From a practical standpoint, a business plan should encompass, at the very least, the following elements:<\/p>\n<ul>\n<li>Objectives<\/li>\n<li>Product (definition and characteristics)<\/li>\n<li>Target customers<\/li>\n<li>Keys to success<\/li>\n<li>Industry analysis<\/li>\n<li>Market analysis<\/li>\n<li>Competitor analysis<\/li>\n<li>Basic strategies, business model<\/li>\n<li>Marketing plans<\/li>\n<li>Organizational structure<\/li>\n<li>Key operations<\/li>\n<li>Financial planning, projections, and pro forma<\/li>\n<li>Break-even analysis<\/li>\n<li>Financial requirements<\/li>\n<li>Liquidity analysis (cash flow, monthly)<\/li>\n<li>Business indicators<\/li>\n<li>Executive summary<\/li>\n<\/ul>\n<p>Fortunately, creating a business plan is now a significantly easier and quicker task, with numerous sources of information and methodologies readily accessible.<\/p>\n<p><strong>In conclusion<\/strong><\/p>\n<ul>\n<li>A business plan continues to play a pivotal role in the launch of a profitable and sustainable company<\/li>\n<li>Funding is both scarce and costly, which is why we should not engage in trial and error but rather begin with a clear and robust plan.<\/li>\n<li>To attract partners and investors, we must present a credible plan that quantifies anticipated results.<\/li>\n<li>The creation of simplified business plans that cater to the needs of all involved parties is paramount.<\/li>\n<li>El plan de negocio se debe de ser realista, adaptado a una situaci\u00f3n cambiante en los mercados y que no nos detenga en nuestros objetivos, sino que nos ayude a conseguir los mismos.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-text\"><p>Si quieres conocer m\u00e1s de nuestros cursos, visita la p\u00e1gina: <a href=\"https:\/\/vosverum.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/vosverum.com\/<\/a> |\u00a0<em>Si te interesara conocer m\u00e1s acerca los servicios de <\/em><a href=\"https:\/\/pdv-a.com\/en\/\"><em>Banca de Inversi\u00f3n y consultor\u00eda en finanzas corporativas<\/em><\/a><em>, podemos ayudarte. Contacta con nosotros en <\/em><a href=\"mailto:info@avacum.com\"><em>info@avacum.com<\/em><\/a><em>\u00a0y te resolveremos todas las dudas relacionadas con el capital de riesgo.\u00a0Si eres un emprendedor, tambi\u00e9n te puede interesar conocer otras formas y\u00a0<\/em><a href=\"http:\/\/www.avacum.com\" target=\"_blank\" rel=\"noopener\"><em>fuentes de financiaci\u00f3n privada<\/em><\/a><em>\u00a0de\u00a0Startups.<\/em><\/p>\n<p>Curso en L\u00ednea Disponibles en <a href=\"https:\/\/vosverum.com\/\" target=\"_blank\" rel=\"noopener\">Vosverum.com<\/a><\/p>\n<ul>\n<li><a href=\"https:\/\/vosverum.com\/courses\/curso-de-comunicacion-efectiva\/\" target=\"_blank\" rel=\"noopener\"><em>Curso de comunicaci\u00f3n efectiva<\/em><\/a><\/li>\n<li><a href=\"https:\/\/vosverum.com\/courses\/curso-de-trading\/\" target=\"_blank\" rel=\"noopener\"><em>Cursos de trading<\/em><\/a><\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Referencias\"><\/span><strong>References<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><strong>Interesting pages.\u00a0<\/strong><a href=\"https:\/\/www.investing.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.investing.com\/<\/a><strong>\u00a0<\/strong><a href=\"https:\/\/www.nyse.com\/index\" target=\"_blank\" rel=\"noopener\">https:\/\/www.nyse.com\/index |\u00a0<\/a><a href=\"https:\/\/hbr.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/hbr.org\/<\/a><strong> | <\/strong><a href=\"https:\/\/www.sec.gov\/\" target=\"_blank\" rel=\"noopener\">SEC<\/a><strong> | <\/strong><a href=\"https:\/\/hbr.org\/\" target=\"_blank\" rel=\"noopener\">Harvard Business Review<\/a><\/p>\n<p><strong>Finanzas corporativas en l\u00ednea: <\/strong><a href=\"https:\/\/avacum.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/avacum.com |<\/a><strong>\u00a0Corporate finance advisory <\/strong><a href=\"https:\/\/pdv-a.com\/en\/\">https:\/\/pdv-a.com<\/a><strong>\u00a0Para una mayor informaci\u00f3n: Info@pdv-a.com<\/strong><\/p>\n<p><strong>WhatsApp: +52.1.5525338703<\/strong><\/p>\n<p><strong>Sobre cursos de finanzas y contenidos:\u00a0info@akademiun.com | <\/strong><a href=\"https:\/\/akademiun.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/<\/a><a href=\"https:\/\/akademiun.com\/\" target=\"_blank\" rel=\"noopener\">akademiun.com<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The business plan has long served as a pivotal document for numerous enterprises. In various business settings, particularly within financial institutions, access to credit or financing is contingent upon the presentation of a meticulously crafted business plan.<\/p>","protected":false},"author":3,"featured_media":12100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_joinchat":{"telephone":"+525525338703"},"footnotes":""},"categories":[268,685,646],"tags":[213,584,585,256],"class_list":["post-23344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finanzas-corporativas","category-fondos-de-inversion","category-gestion-administrativa","tag-administracion","tag-planeacion-estrategica","tag-planeacion-financiera","tag-pymes"],"_links":{"self":[{"href":"https:\/\/pdv-a.com\/en\/wp-json\/wp\/v2\/posts\/23344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pdv-a.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pdv-a.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pdv-a.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pdv-a.com\/en\/wp-json\/wp\/v2\/comments?post=23344"}],"version-history":[{"count":10,"href":"https:\/\/pdv-a.com\/en\/wp-json\/wp\/v2\/posts\/23344\/revisions"}],"predecessor-version":[{"id":25418,"href":"https:\/\/pdv-a.com\/en\/wp-json\/wp\/v2\/posts\/23344\/revisions\/25418"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pdv-a.com\/en\/wp-json\/wp\/v2\/media\/12100"}],"wp:attachment":[{"href":"https:\/\/pdv-a.com\/en\/wp-json\/wp\/v2\/media?parent=23344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pdv-a.com\/en\/wp-json\/wp\/v2\/categories?post=23344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pdv-a.com\/en\/wp-json\/wp\/v2\/tags?post=23344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}